Puma Puma counts on Rihanna, Olympics to boost profits this year

Puma, the German maker of sportswear and equipment, said Thursday that it was counting on the Olympic games in Rio, the UEFA Euro soccer championships and stars such as Rihanna to boost profits this year. "We look forward to a great sports year with the Olympic Games in Rio, Copa America in the United States and the UEFA Euro 2016 in France. Puma said it had "made progress" in 2015 and expects to further strong growth in 2016, even if it is feeling the pinch of the strong dollar.

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