New talent lifts Southern Cross to profit http://ift.tt/1Rh7XLa

Southern Cross Austereo's investment in big name radio talent is paying off, with the broadcaster lifting first half profit 25.1 per cent. The return of Hamish and Andy to the national drive slot boosted revenue at the metropolitan radio business covering the Triple M and 2DayFM networks, which were laid low when presenters Kyle and Jackie O defected to KIIS in 2013. Southern Cross, which lost money in each of the past two full financial years, increased market share in both metro radio and regional television revenues.

from Sniply: Australian Business & World Finance News - Yahoo!7 Finance http://ift.tt/1Rh7XLa
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