The latest Star Wars blockbuster and demand from filmgoers for luxury cinema experiences has delivered a profit boost for the company behind the Greater Union and Event chains. Cinema chain operator Event Hospitality and Entertainment lifted its first half profit by 50 per cent as Star Wars fans flocked to see the latest episode in the epic film series. Star Wars: The Force Awakens was a stand-out driver of the $76.8 million profit made by the company, which owns Event Cinemas, Moonlight Cinemas and Greater Union.
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